I felt that the Korea Festival 2012 was considered a success but at the
same time could be furthermore improved for it to create a huger impact in
Singapore.
Through the analysis of some of the 8Ps, the major thing that is lacking
would be the promotions. If the festival was further promoted and highly
advertised about, it would definitely appeal to a large crowd of people,
therefore bringing in a higher number of visitors.
Celebrity appearance, such as Han Ga-In at the Korean Film Festival
should also be publicised at a higher level so as to catch the eyes of fans.
All in all, I think the organizers did a great job for the event.
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